‘My true point of view in fashion is to go against the clichés of beauty and sexy. It’s not dignified for women to have to be a doll to be beautiful, always the same – [and] it is banal. I want to be more clever, or more difficult, or more complicated... or more new’ – Miuccia Prada.

Founded as a luxury leather goods house in 1913 in Milan, Prada entered the field of fashion when Miuccia Prada took the helm of the family company in 1979. After initially focusing exclusively on accessories, she presented the house’s first fashion collection in 1988. She would soon transform Prada into one of the world’s most influential luxury brands with a deeply personal, sophisticated and subtly subversive approach.

This definitive publication opens with a concise history of the house, followed by a brief biographical profile of Miuccia Prada, before exploring the collections themselves, organized chronologically. Each collection is introduced by a short text unveiling its influences and highlights, and illustrated with carefully curated catwalk images that showcase hundreds of spectacular clothes, details, accessories, beauty looks and set designs – and, of course, the top fashion models who wore them on the runway, from Naomi Campbell and Gisele to Kate Moss and Kaia Gerber. A rich reference section, including an extensive index, concludes the book.

DETAILS

• Author: Susannah Frankel.
• Hardcover.
• Published in collaboration with Prada to celebrate over 30 years of trend-setting creations and written by one of fashion’s most respected writers and former fashion director of Grazia, Susannah Frankel.
• Discover or rediscover over sixty groundbreaking collections, from Prada’s first catwalk show in 1988 to today.
• Features over 1,200 looks as they originally appeared in Prada’s iconic fashion shows, styled as the designer intended (from hair and make-up to jewelry and accessories) and sported by the world’s top models.
• After Chanel (978 0 500 518366), Dior (978 0 500 519349), Louis Vuitton (978 0 500 519943) and Yves Saint Laurent (978 0 500 022399), Prada is the fifth in the Catwalk series.

ABOUT THE AUTHOR

Susannah Frankel is editor-in-chief of Another magazine. Previously fashion director of Grazia magazine, she was fashion editor of the Independent from 1999 to 2012. She is the author of Visionaries – Interviews With Fashion Designers and contributed to many fashion monographs and exhibition catalogues, including Dries Van Noten 1–100, Stephen Jones: Souvenirs, Alexander McQueen: Savage Beauty and The House of Viktor & Rolf.

• Product code:
507710406